The Disney Touch: How A Daring Management Team Revived An Entertainment Empire

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Publisher
Muna
Publication
1991
Language
English
ISBN-10
155623385X
ISBN-13
9781556233852
Genres

About This Book

Few companies in American history have enjoyed the kind of turnaround the Walt Disney company managed in the last five years. Complex and compelling, this is a story full of lessons and strategies from which the rest of corporate America can learn.

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